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Property & Casualty insurance shoppers and existing customers rate Mercury’s digital experience 1st in the segment, according to J.D. Power.
Today, shopping online is the preferred way to purchase goods and services. The ease of searching, comparing prices, and buying products can be as simple as a few taps on your phone. Shopping online for insurance should be just as consumer friendly and that’s why Mercury Insurance is ranked best among all insurers in the segment for its overall digital shopping experience, according to the J.D. Power U.S. 2021 Insurance Digital Experience Study.
“Insurance can be confusing, so we designed a digital experience that makes it easy for consumers and customers to quickly access information, learn more about our products and services, or get a quote,” said Erik Thompson, Mercury Insurance Vice President of Advertising and Public Relations.
The study was conducted in partnership with Corporate Insight, the leading provider of competitive intelligence and user experience research to the financial services and healthcare industries. It evaluated 11,548 digital consumer experiences among property and casualty insurance shoppers who were seeking quotes, and existing customers reviewing their accounts and services from February-March 2021. It also examined the functional aspects of desktop, mobile web and mobile apps based on ease of navigation, appearance, availability of key information.
“Our digital platforms provide in-depth information about a variety of insurance topics, including money-saving tips and advice, wildfire preparedness, claims assistance and coverage information that helps shoppers make the right insurance decisions for their specific situations,” Thompson said.
Learn more about why you should switch to Mercury Insurance. For more information, visit the Mercury Insurance website to learn more or get a fast, free online quote today to see how much switching to Mercury Insurance can save you.
For J.D. Power U.S. 2021 Insurance Digital Experience Study award information, visit jdpower.com/awards.
The Mercury Marketing Team is made up of professionals in the fields of Content Creation, Public Relations and Social Media. The team works together to deliver professionally written and researched content to provide information for consumers.