Alex’s Lemonade Stand Foundation fundraising event

60 Years of Helping: Mercury Insurance Partners with ALSF

Mercury raises more than $50,000 for pediatric cancer research in the Orange County area

For the last 60 years, Mercury Insurance has been there for policyholders and their livelihoods, as well as supporting the local community through positive involvement in the areas of education, recreation and community services.

In 2012, Mercury partnered with Alex's Lemonade Stand Foundation (ALSF), the national fundraising movement founded by the family of pediatric cancer patient Alexandra “Alex” Scott, who began her first lemonade stand in 2000 to raise money to find a cure for childhood cancer. Jim Bohn, National Salvage Operations Manager at Mercury Insurance teamed up with Insurance Auto Auctions (IAA) to find a unique way in which the two companies could support ALSF.

Mercury decided to donate the entire proceeds from the sale of a Mercury owned clear title vehicle, auctioning off a 2012 Kia Optima SX for $10,000 with 100 percent of the proceeds going to ALSF.

Alex’s Lemonade Stand Foundation fundraising event collage

“The idea of hosting an auction to support ALSF came about through our conversations with IAA, our salvage vendor,” Bohn said. “Mercury has always been active in the communities we serve since the very nature of our business is dedicated to helping others. I wanted our organizations to come together and help in the fight against childhood cancer.”

Over the next four years, Mercury continued to support ALSF generating over $50,000 for pediatric cancer research. The money from the vehicle donations, lemonade stands and additional corporate sponsorships has gone to support more than 500 childhood cancer research projects.

“Spending time with the children and their families at these events as well as seeing the proceeds from the sale of the vehicle go to ALSF was such a memorable experience,” Bohn said. “It’s a reminder to all of us that we can accomplish wonderful things when we work together and support our communities.”