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Distracted Driving Isn't Worth It

Texting, cell phones, eating and other distractions are causing an increase in traffic accidents

OMG! This is nothing to LOL about. Texting while driving is a leading cause of accidents for teenagers and it claims thousands of lives each year.1 Texting while driving also reduces a driver's reaction time so much that it's the same as driving with a blood alcohol content of .08 percent, which would make you legally intoxicated.1

Additionally, the Insurance Institute for Highway Safety reports that drivers are four times more likely to get into an accident when texting and driving. In 2011, 3,331 people were killed in traffic accidents involving distracted driving, including texting, with an estimated 387,000 people injured.2

Distracted driving is more than texting. Distracted driving occurs any time a driver takes their eyes off the road, their hands off the wheel or their mind off their primary task, which is driving safely.

Activities that can cause distracted driving include:

  • Texting
  • Using a cell phone or smartphone
  • Eating or drinking
  • Talking to passengers
  • Grooming (shaving, applying makeup, etc.)
  • Reading
  • Reading a map
  • Using a navigation system
  • Watching a video
  • Adjusting a radio, CD or MP3

The U.S. Department of Transportation reports that reading a text takes a driver's eyes off the road for an average of 4.6 seconds. At 55 miles per hour, this is similar to driving the length of a football field blindfolded. Texting drivers are 23 times more likely to be involved in a collision than attentive drivers.3 Those simply aren't good odds.

At the very least, a traffic accident caused by distracted driving is certain to lead to an increase in a driver's car insurance rates.

These common sense steps can help prevent accidents and save lives:

  • Text messages can wait until your car is turned off.
  • Pull over to the side of the road to read that map.
  • Input the address into the navigation system before you leave.
  • Don't blast the radio.
  • Allow enough time so you can eat at the restaurant and not while you're driving.
  • Another step you can take to protect yourself, passengers and those around you is by signing and adhering to the Mercury Pledge to not text and drive.

Mercury offers car insurance discounts for drivers with good driving records. Talk to a Mercury agent today and ask for a free insurance quote.

1University of Utah study: http://unews.utah.edu/old/p/112608-2.html

2Distraction.gov

3Virginia Tech Transportation Institute: http://www.vtnews.vt.edu/articles/2009/07/2009-571.html

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